Health care is notorious for acronyms. This logo commission came from a well published, highly educated PhD, who quote “had no clue about logos.” I wanted to avoid the obvious mountain references and go for an emblem. I saw this logo functioning as a ‘stamp of approval’ for any programs that were “STEEEP” certified.
Sometimes a seemingly routine postcard just resonates with your audience. I was proud that this simple card made a big impact on the Plano community, shortly after the mail drop, patient referrals increased by over 55%! And the postcard back:
This project was a huge undertaking, with little time and an even littler budget, the Vice President of Baylor Marketing asked that I step in and come up with a design. Our CEO wanted to compile some of the wonderful stories of its 18,000 employees. Interactions with patients, fundraising, going that extra mile for the […]
I was honored to design the invitations for yet another Transplant Reunion at Baylor. The theme for this year’s reunion was “Transplant to Triumph.” I wanted to convey this message through an All-American design scheme. The gate-fold invitation featured metallic silver ink and a die-cut silver star. Here is the outside of the invitation (while […]
While working at Baylor we made great strides to target new moms. We felt that if you are comfortable delivering your baby with us, you’d be likely to continue your care with us. Below is a smattering of projects I designed geared towards new Moms.
Today I worked on a fun project for Kids suffering from Asthma. Fun project, not so fun parameters. The client needed a 4×9″ spot where a plastic holder could live, to house take-aways for passerbys wanting more info. Also, the dates of the camp change, so the poster needed a dedicated spot to write in […]
I am really happy with how the cover to this report turned out. I wanted a collaged-scrapbooky feel so I cut up various items and taped them together (all at the confines of my cube). I wanted a faux-filmstrip of one of Plano’s Oncology patients, so I printed mocked up a quick version in InDesign […]